COSERE | 23 2.3.8. David McClelland - Three Needs Theory. Each person is motivated by power, affiliation, or achievement. One trait is usually more dominant, but the others are present in an individual as well. Need for Achievement (nACH): personal responsibility, feedback, moderate risk. Typical behaviours: High: Must win at any cost, must be on top, and receive credit. Low: Fears failure, avoids responsibility. Need for Power (nPOW): influence, competitive. Typical behaviours: High: Demands blind loyalty and harmony, does not tolerate disagreement. Low: Remains aloof, maintains social distance. Need for Affiliation (nAFF): acceptance and friendship, cooperative. Typical behaviours: High: Desires control of everyone and everything, exaggerates own position and resources. Low: Dependent/subordinate minimizes own position and resources. https://educationlibrary.org/mcclellands-three-needs-theory-power-achievement-andaffiliation/
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